Us? We’re a positive & optimistic bunch, united by one goal - to have a genuine impact on the health & happiness of our users across the globe.
Based in London, but operating nationally, ARVRA brings together the best minds in the health & wellness industry to provide you with specialist content and 1-1 support - ready and waiting in your pocket for wherever and whenever you need us.
We all have a personal journey and no one’s path in life is the same, but with over half a million of client sessions held between us, we have helped many people through all types of life & health challenges.
If you know Georgie, our founder, you will have heard her say that, “health shouldn’t be seen as privilege,” so being the fearless optimists we are, this mission is something that we are wild enough to believe, and tenacious enough to make happen.
Our Manifesto
We believe that health and wellbeing should not be a privilege. Everyone should have access to expert advice, not just the 1%
Wellbeing is not a ‘one size fits all’ approach, we believe it should be tailored to the individual.
Wellbeing is also not one dimensional, we believe there are 5 key areas which overlap and interlink.
We believe that making small changes can path the way to leading a healthier & happier life.
The story behind ARVRA is one of triumph over adversity.
Our founder, Georgie, was dealt some unfortunate cards early on in life. She was born with an extremely rare heart condition, which led to her being told that exercise was never going to be a part of her life.. Over the years, Georgie sat on the side-lines, quietly observing and craving the positive impact that exercise had on her friends and family. Then, in her teenage years, being the tenacious young woman that she was, Georgie decided to take up dance against the advice of her medical team. She defied all odds – her heart became stronger.
On a mission to help others, Georgie switched her love of the stage for a passion of understanding how the human body works, and the strong connection between the body and mind. After completing her training, she found happiness in training people suffering from stress, injuries and chronic illnesses, and established a low impact method which delivered astonishing results – results that she wanted to make available to the masses.
And ARVRA was born.
Our team
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FOUNDER, CEO & PERSONAL TRAINERWith a background in dance and personal training, Georgie founded ARVRA to bring specialist wellness support to the masses.
After teaching many time-poor corporates, who found it difficult to manage their stress levels and focus on their health, Georgie saw an opportunity to help others on a much larger scale.
Her method specialises in low impact, low stress but high burn workouts, with the aim of keeping stress hormones balanced whilst getting the body strong & supple. She is passionate bout lowering inflammation in the body & helping people suffering from stress, injuries and chronic illnesses.
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Chairman
John began his career as a golf professional. He then spent 35 years in Executive search and worked for two major global US firms as a Partner for 20 years, were he was involved in advising and hiring C-suite leaders and Board Directors into a wide range of businesses spanning PE, Asset Management, Property, Developers, Sovereign Wealth Funds, Family Offices, Corporates and Advisors.
After retiring in 2019, John became Chair of Bohill Partners and a Non Executive Director at Granger Reis.
Outside of the boardroom, John is married with two children and an avid member of MCC and R&A. You’ll most likely find him playing or watching one of his favourite sports - golf, tennis, cricket or football!
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Chief Operating OfficerWith a background in sport and an infectious passion for all things health & fitness, Dave completed a Sports Science & Physiology degree so he could help others achieve their goals and dreams. Over the past 20 years, Dave has worked as a Senior Leader at some of the globes largest fitness and wellbeing brands, such as Peloton, innovating and developing solutions to engage and deliver results.
Outside of work, you find Dave outside! You’ll find him with his wife & dogs camping & hiking on a mini adventure. He champions a motto of “live where your feet are.”
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Non Executive Director
Hugh is a former military aviator, turned entrepreneur. He studied Physics at University before joining the RAF, where he spent most of his time on Tornado Aircraft. After obtaining an MBA, Hugh founded Inzpire Ltd, one of UK’s fastest growing defence companies, which he led as CEO and then Chairman. Inzpire was selected one of the Top 100 Companies to work for in UK for 10 years running and won 2 Queens Awards for Innovation. In the year that Hugh left, it turned over circa £40m and was a significant international exporter.
As a Chartered Director, a Fellow of the Institute of Directors, and a Fellow of the Royal Aeronautical Society, Hugh has been nominated and has won many entrepreneurial awards.
Hugh has been a founder shareholder of a US based blockchain business and is an early-stage investor and NED in several other companies, covering Sport, Drones, Climate Change, Defence and E-Learning.
Away from work, he interested in many things including Asian cookery, history, languages, international travel, incubating other businesses, and getting out in the countryside.
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Sales ManagerNeil has been in the fitness and health industry for over 20 years helping both individuals and companies reach their fitness and wellbeing goals. His passion is building relationships with people to ensure that they each get the best, personalised outcome possible.
When not working you will find Neil on his bike... aiming for the next coffee and cake stop or walking his dogs in the great outdoors.
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Non Executive DirectorA commercial lawyer, Jessica has worked in strategic and operational leadership roles at C-suite level, establishing, building and leading integrated Legal, Commercial, Governance, Risk and Compliance teams. Having spent most of her career working in business (primarily in the Defence sector and across training, services and technology portfolios), she now provides a broad scope of commercially focussed legal support services, targeted to meet the evolving needs of growing businesses.
Outside work, Jessica enjoys a variety of outdoor pursuits – running, cycling, horse-riding, yoga and dog walks – ideally followed by good coffee and cake!
ARVRA is underpinned by 3 key principles:
We treat everyone as an individual. By listening to their needs, we can adapt our approach and gain better results for everyone.
We are a trailblazer of simplicity in a complex industry. Simplicity influences everything – leading to a more elevated customer experience.
There’s always room to grow. We encourage others to experiment and learn new things. We will embrace change, with the impact to our users in mind.
