Our company

Wellness for everyone,
not just the 1%.

ARVRA exists because great health advice should be accessible to everyone. We’ve built a platform that puts 25+ world-class wellness experts in your pocket — at a price that makes sense.

25+Expert practitioners

1M+Sessions held

5Dimensions of wellbeing

UK+Serving globally

The story behind ARVRA

Built from personal experience.
Driven by purpose.

ARVRA was founded by Georgie Spurling, a fitness coach and wellness advocate who saw first-hand how hard it was for people to access quality, personalised wellness support.

Too expensive. Too fragmented. Too impersonal.

The solution was to bring the best practitioners together in one place, and make their expertise genuinely accessible to everyone, through a combination of world-class content and real human connection.

Georgie Spurling

Founder & CEO, ARVRA

“ARVRA isn’t just about providing a wellness app, it’s about the power of human connection. Personalised advice to enable more people to live a healthier and happier life.”

Georgie Spurling, Founder

Georgie's story

A heart that defied the odds.

Georgie was born with an extremely rare heart condition, in and out of hospital for years, and told at four years old that she'd never be able to exercise. As a teenager, against her medical team's advice, she took up dance anyway, closely monitored at Guy's and St Thomas' the whole way, and defied all odds. Her heart grew stronger.

That experience gave her a deep understanding of the connection between body and mind, and a passion for helping others recover from stress, injury and chronic illness through a low-impact method that delivered real results.

And ARVRA was born.

Now, Georgie is on a mission to give back to those who gave so much to her.

What we stand for

Five principles.
One mission.

Everything we build, every expert we work with and every decision we make comes back to these five commitments.

Meet our experts →

❇ Human connection first

Technology enables us, it never replaces the power of a real expert who listens, understands and adapts to you.

❇ Accessible to all

Great wellness guidance shouldn't be reserved for the wealthy. We've built a platform that works for real people with real lives.

❇ Evidence-based, not hype-driven

Every piece of content, every expert, every recommendation is grounded in science. No fads. No empty promises.

❇ Whole person wellness

Body, mind, hormones, finances, relationships. True wellness isn't one-dimensional, and neither are we.

❇ Prevention over cure

We believe in getting ahead of burnout, illness and stress, not just treating them once they've arrived.

The team

Meet the people
behind the platform.

Based in London, operating nationally. A positive and optimistic bunch, united by one goal — to have a genuine impact on the health and happiness of our users across the globe.

Georgie Spurling

Founder & CEO

Andy Caldicott

COO